In my essay I will be discussing about the ideology of insecurities when it comes to gender roles in our society and how they are being portrayed in media. We all know that Disney owns ABC, Marvel, ESPN, and many other entertainment media sources that we all know and love, but each of these companies have a theme; traditional gender roles. ABC and Disney channel produce shows that portray the traditional nuclear family where the father is the head of the household, with a stay at home mom, three and half kids, and a dog. While the majority of all of Marvel’s superheroes are male while the women are shown doing the background work, but that was more back then. Marvel is now portraying their female superheros as feminist icons that show that they are more intimidating than men are. I don’t follow sports but I do know that ESPN covers men’s sports than women sports. I will be finding my sources from ads produced by the companies. As well as Jennifer Weiner’s “The F Word” and Colby Itkowitz “Unwell and Ashamed” because they give out perfect evidence on how the media shapes the insecurities through gender roles. This election is an excellent example for this topic because we are finally seeing a women breaking the glass ceiling while a man is trying to break her down. We need to stop making women feel insecure about society’s standards and how they should behave and act a certain way in order to accomplish anything. When that is not the case.